How does Social Networking Mediate the Relationship between Consumer Shopping Behavior and Online-Offline Channel Integration in Viet Nam?

碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 ===   The widely of Social Network platform spread around the world has strong influence to modern online business model in nowadays, such as Facebook andInstagram, has created great chances for new online entrepreneur (e-commerce). The combination of e-commerc...

Full description

Bibliographic Details
Main Authors: TRAN THI CHUNG, 陳氏忠
Other Authors: CHI, HSIN-KUANG
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/sv72gw