How does Social Networking Mediate the Relationship between Consumer Shopping Behavior and Online-Offline Channel Integration in Viet Nam?
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === The widely of Social Network platform spread around the world has strong influence to modern online business model in nowadays, such as Facebook andInstagram, has created great chances for new online entrepreneur (e-commerce). The combination of e-commerc...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/sv72gw |