Antecedents and Moderators for Social Media Adoption
碩士 === 南華大學 === 企業管理學系管理科學碩博士班 === 107 === Social media has become one of the most critically competitive weapons for B-to-B and B-to-C marketing thanks to the developed technology and wide usage. Previous research on social media majorly lies on explaining consumers' attitude and intention t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wyke7c |