The Influence Factors of Cause-Related Products Driven by Corporations: A Case Study of Eco-Friendly Adzuki Beans in Pxmart

碩士 === 國防大學 === 運籌管理學系 === 107 === Corporate social responsibility (also called CSR) emerged in the mid-20th century. In recent years, the concept of CSR has been promoting in full swing. However, previous studies on it often focused on the relationship between CSR and financial performance, and...

Full description

Bibliographic Details
Main Authors: TSAI, JU-CHIEH, 蔡如潔
Other Authors: WEN, CHIH-HAO
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/x2kesd