Probing the experience and value of Pokemon GO players by Means-End chains
碩士 === 國立東華大學 === 體育與運動科學系 === 107 === This study was to explore the experience and value of Pokémon players by Means-End chains. We conducted one-on-one interviews with 34 Pokémon players, and further divided the sample into two clusters through cluster analysis. Next, based on the clustering res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/994xk4 |