One Nation Can’t Have Two Queens: Cash or Cashless? The Study of Consumers’ Cognition, Concerns, and Ambiguity on Mobile Payment
碩士 === 國立東華大學 === 企業管理學系 === 107 === Cashless mobile payment has become an important trend in the world. This study investigates the relationships among consumers’ positive and negative cognition, affection, and usage intention on mobile payment by adoption the tricomponent attitude model as the the...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ucte8n |
| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 107 === Cashless mobile payment has become an important trend in the world. This study investigates the relationships among consumers’ positive and negative cognition, affection, and usage intention on mobile payment by adoption the tricomponent attitude model as the theoretical background. The results indicate that trust is the key factor of continuance intention in mobile payment. Affective trust has a stronger effect on continuance intention than cognitive trust does. Both brand identification and similarity have significant and positive effects on affective trust. Brand identification is the most important factor of cognitive trust. In addition, cognitive trust is the most important factor of affective trust. Both ambiguity and information privacy concerns have significant and positive effects on perceived uncertainty. Information security concerns do not have a significant and positive effect on consumer perceived uncertainty which subsequently has a significant and positive effect on discontinuance usage intention.
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