One Nation Can’t Have Two Queens: Cash or Cashless? The Study of Consumers’ Cognition, Concerns, and Ambiguity on Mobile Payment
碩士 === 國立東華大學 === 企業管理學系 === 107 === Cashless mobile payment has become an important trend in the world. This study investigates the relationships among consumers’ positive and negative cognition, affection, and usage intention on mobile payment by adoption the tricomponent attitude model as the the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ucte8n |