The Impact of Attitude towards Slogan, Evaluation of Logo, and Destination Image of Taiwan on Travel Intentions: A Case of Indonesian Tourists
碩士 === 國立嘉義大學 === 全英文授課觀光暨管理碩士學位學程 === 107 === This present study examines the effect of attitudes toward slogan, evaluation of logo and destination image on travel intentions. The data were collected using an online questionnaire-based survey from 365 Indonesian tourists who have never traveled to...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3763jc |