Exploring the factors affecting live broadcasters’ behavioral intention of online auction based on the theory of self-determination: The moderating role of perceived behavioral control

碩士 === 國立彰化師範大學 === 資訊管理學系 === 107 === The network is growing rapidly, and with today's social media, anyone can post videos through live streaming services so anyone can watch shows, sell merchandise, and interact closely. The live broadcast service offers many benefits, allowing immediate int...

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Bibliographic Details
Main Authors: Lee,Meng-Hsuan, 李孟軒
Other Authors: Wang,Yi-Shun
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7yvm77