A Study of the Relationships among Marketing 4.0, Brand Image, Consumer Involvement and Repurchase Intention - Lingerie brand as an example
碩士 === 國立彰化師範大學 === 財務金融技術學系 === 107 === With the progress of the Internet, not only the relationship between customers and brands, but also the relationship between customers and customers have been changed, especially marketing. In order to have the confidence of customers as the key element, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8xzu6t |