Modeling Antecedents and Outcomes for Service Innovation by Customers - A Case of Convenience Store

碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === In the face of the recent challenges of super competition in the convenience chain stores industry, innovation has become the main differentiation strategy of the convenience stores in Taiwan, developing their own innovative service and platform via application...

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Bibliographic Details
Main Authors: Chan,Chun-Hsuan, 戰淳軒
Other Authors: Huang, Lan-Ying
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/n8cek2