An Empirical Study of the Marketing Communication Effectiveness, Donation Intention, Personal Charity Donation and Contribution Loyalty for the Non-Profit Organization
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === The purpose of this study is to investigate the effects of non-profit organization marketing communication and incentive motives, donation behavior and the sustainability of donations. With the improvement of people's income and the improvement of living s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9shb28 |