Must be forgiven after recovery? Exploring Service Recovery on Repurchase Intention
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Everyone inevitably has experiences of service failure in their daily life. Enterprises try their best to make up for customers; however, customers mind the actions that enterprises take. This study aims to investigate the effects of service recovery strategies...
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| Format: | Others |
| Language: | zh-TW |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/szg929 |