The Effects of Internet Celebrity’s Credibility and Humorous Advertising on Advertising Effectiveness—Moderating Effect of Product Types
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === The media environment is different from the traditional advertising media in the past. The online community media has become the focus of global enterprises with amazing growth rate. Most of the interesting videos on the internet are made by Internet celebrity....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6c5a2v |