A Study On The Marketing Process of Information Systems - Taking Manufacturing Execution System as an Example

碩士 === 國立中央大學 === 企業管理學系在職專班 === 107 === In the past, most of the marketing process focused on the whole process of consumer goods. Most of the sales of solutions rely on experienced employee. We can find that companies lack of a model they can consult. Therefore this study defines solutions in IT s...

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Bibliographic Details
Main Authors: Dai-Yu Liao, 廖黛羽
Other Authors: Jun-Der Leu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/px57vy