Discussing the Effects of Pride and Empathy on Sustainable Consumption Behavior Using Construal-Level Theory
碩士 === 國立交通大學 === 管理科學系所 === 107 === Pride and empathy are moral emotions that lead to altruistic behavior. This study further used construal-level theory to investigate whether construal level can moderate the effects of these two emotions on attitudes, purchasing intentions, and actual behavior of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ytcb58 |