Digital Marketing Strategies in Automobile Aftersales: A Case Study of S Automobile Company in Taiwan Market
碩士 === 國立交通大學 === 企業管理碩士學程 === 107 === The automobile market is getting competitive in Taiwan while there are more brands contended in the market. The trend of moving sales effort from new cars to aftersales services is happening all over the world, which was also be ignored by the automobile indust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/crm64f |