Consumer's Travel Risk Perception and Travel Insurance Purchase Intention

碩士 === 國立暨南國際大學 === 兩岸高階主管經營管理境外碩士在職學位學程 === 107 === According to the data, the total expenditure on tourism consumption of Taiwanese has reached 721.6 billion, which shows that the consumption potential is very influential. In addition, the survey data on the tourism situation also pointed out that...

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Bibliographic Details
Main Authors: CHENG, FENG-CHIAO, 鄭鳳嬌
Other Authors: TSENG, HIS-PENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/g5snvf