Exploring the Co-creation of Millennials Retail Customer Experience: The Perspective of the Online and Offline Co-creation of Customer Experience of Grocerants in Thailand
碩士 === 國立成功大學 === 創意產業設計研究所 === 107 === As technology has been rapidly developed, it has impacted customer purchasing behavior and experience, involving offline and online touchpoints. Millennials who are the first generation of digital natives are most influenced by such development. This is expand...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4j3cwk |