A Franchising Contract Design for a Traditional Snack FirmWhen Entering a New Market
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 107 === In this study, we explored the franchise chain model for a Taiwanese snacks firm. We established a mathematical model by designing the initial fee and royalty fee of a franchise contract. Then, we derived the profit function and best strategy for the fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5dwram |