Effect of Marketing Expenditures on Corporate Performance: Evidence from Technology Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 107 === The purpose of the study is to investigate and confirm the relationship between the marketing expenditure of electronics industries in Taiwan and the current and future operational performances. Information of Taiwan Stock Exchange (TWSE) and Taipei Exc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mbxysh |