The Influences of TRA Theory and Tea Beverage Channels Trust on Customers’ Purchasing Intention in Southern Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 107 === The purpose of this study is to explore the influences among trust, purchasing attitude, subjective norm, and purchasing intention. We expect to promote the business opportunities of tea beverage channels by the research result. In this study, we distri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yrdq8h |