Exploring the Impact of Perceived Risk on Consumers\' Willingness to Use Instant Messaging Software LINE - Telecommunication Frauds Experience as a Moderator

碩士 === 國立成功大學 === 電信管理研究所 === 107 === With the advancement of telecommunications technology and “unlimited 4G data plan” have reshaped contemporary life style and behavior drastically. Taking the instant messaging software LINE on a smart phone for example, according to a survey released by Nielsen...

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Bibliographic Details
Main Authors: Wei-ShuoYu, 余偉碩
Other Authors: Kuang-Chiu Huang
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/4u6ub9