Does Cobranding Reduce Firm Risk and the Role of Brand Value

碩士 === 國立成功大學 === 國際企業研究所 === 107

Bibliographic Details
Main Authors:	Phuong Uyen DinhTran, 丁陳芳淵
Other Authors:	Shao-Chi Chang
Format:	Others
Language:	en_US
Published:	2019
Online Access:	http://ndltd.ncl.edu.tw/handle/czmk7t

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spelling	ndltd-TW-107NCKU53200062019-10-26T06:24:11Z http://ndltd.ncl.edu.tw/handle/czmk7t Does Cobranding Reduce Firm Risk and the Role of Brand Value 品牌聯盟是否創造風險降低的效果 Phuong Uyen DinhTran 丁陳芳淵碩士國立成功大學國際企業研究所 107 Shao-Chi Chang 張紹基 2019 學位論文 ; thesis 49 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 國立成功大學 === 國際企業研究所 === 107
author2	Shao-Chi Chang
author_facet	Shao-Chi Chang Phuong Uyen DinhTran 丁陳芳淵
author	Phuong Uyen DinhTran 丁陳芳淵
spellingShingle	Phuong Uyen DinhTran 丁陳芳淵 Does Cobranding Reduce Firm Risk and the Role of Brand Value
author_sort	Phuong Uyen DinhTran
title	Does Cobranding Reduce Firm Risk and the Role of Brand Value
title_short	Does Cobranding Reduce Firm Risk and the Role of Brand Value
title_full	Does Cobranding Reduce Firm Risk and the Role of Brand Value
title_fullStr	Does Cobranding Reduce Firm Risk and the Role of Brand Value
title_full_unstemmed	Does Cobranding Reduce Firm Risk and the Role of Brand Value
title_sort	does cobranding reduce firm risk and the role of brand value
publishDate	2019
url	http://ndltd.ncl.edu.tw/handle/czmk7t
work_keys_str_mv	AT phuonguyendinhtran doescobrandingreducefirmriskandtheroleofbrandvalue AT dīngchénfāngyuān doescobrandingreducefirmriskandtheroleofbrandvalue AT phuonguyendinhtran pǐnpáiliánméngshìfǒuchuàngzàofēngxiǎnjiàngdīdexiàoguǒ AT dīngchénfāngyuān pǐnpáiliánméngshìfǒuchuàngzàofēngxiǎnjiàngdīdexiàoguǒ
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Does Cobranding Reduce Firm Risk and the Role of Brand Value

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