Does Cobranding Reduce Firm Risk and the Role of Brand Value

Does Cobranding Reduce Firm Risk and the Role of Brand Value

碩士 === 國立成功大學 === 國際企業研究所 === 107

Bibliographic Details
Main Authors: Phuong Uyen DinhTran, 丁陳芳淵
Other Authors: Shao-Chi Chang
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/czmk7t

Internet

http://ndltd.ncl.edu.tw/handle/czmk7t

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