The Relationship between Cobranding and the Brand Equity
碩士 === 國立成功大學 === 國際企業研究所 === 107 === Co-branding has been a beloved strategy for many firms in various industries. From Coca-Cola cobranded with Nutra Sweet, Lay’s co-branded with KC Masterpiece to Nike co-branded with Apple. Co-branding can not only help firms reduce risks when entering an unknown...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/me7c72 |