Antecedent factors of trust and the moderator role ofuncertainty avoidance on B2B2C electronic commerce platform
碩士 === 國立成功大學 === 國際企業研究所 === 107 === B2B2C electronic commerce (e-commerce) has been a new model of online shopping. Given that the past research focused mostly on B2C or C2C e-commerce, this study developed a new model depicting the formation of trust in B2B2C e-commerce platform. The antecedents...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bumvu7 |