A Study of Attractive Factors for GOGORO from High and Low Involvement Groups
碩士 === 國立成功大學 === 工業設計學系 === 107 === Vehicle electrification is a global trend. Although the ESs in Taiwan has been promoted for a long time, it has rapidly gained the attention of the public since Gogoro had released the first ES in 2015. Together with its creative business model and eye-catching d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/525hra |