Effects Of Advertisement Appeal, Message Framing And Involvement On The Well-being And Adoption Willingness Of Pet Adoption

碩士 === 國立勤益科技大學 === 專案管理研究所 === 107 === Since ancient times, there have been human behaviors of keeping pets. Modern people keep their pets like families as someone of emotional attachment, but in the face of social changes and urbanization, the owners are subject to many environmental restrictions...

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Bibliographic Details
Main Authors: LIN,CHIH-YU, 林芷伃
Other Authors: LIN,YUN-TSAN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/upqq3d