FACTORS INFLUENCING CUSTOMERS’ ATTITUDE AND PURCHASE INTENTION OF MONGOLIAN E-COMMERCE CONSUMERS’: THE CASE OF AIRLINE BOOKING SITE INDUSTRY IN MONGOLIA
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === Development of online shopping business has risen sharply with the growth of the internet usage in the last decades. In Mongolia, E-commerce developed since recently but not enough.It shows that there are some influences could impact on Mongolian consumers’ atti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4a3hx4 |