Construction of Media Advertising Balanced Scorecard
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === This study uses the balanced scorecard to construct the media advertising industry management performance evaluation system, based on the balanced scorecard as the theoretical basis, analyzes the case study and discusses the financial facet, customer facet a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457005%22.&searchmode=basic |