Research on Customer Value Using Data Mining and RFM Analysis-Take S Department Store as an Example
碩士 === 國立中興大學 === 行銷學系所 === 107 === Department stores industry in Taiwan had been growing stably and continuously for 8 years since 2009. However, it experienced its negative growth for the first time in 2017 according to the Department of Statistics (DOS). In addition to the influence from external...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5402024%22.&searchmode=basic |