The Influence of YouTube Video on Brand Awareness and Purchase Intention: Using Smartphone Users in Taiwan as Examples
碩士 === 國立中興大學 === 科技管理研究所 === 107 === With information era coming, the customer always searches for products'' function, evaluation or used experience through the network. Because the smartphone market quite mature in Taiwan, major smartphone brands need to consider how to acquire new cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5230019%22.&searchmode=basic |