Is Customer Knowledge Involvement Beneficial for Innovation? The Role of Social Media Capability and Market Orientation
碩士 === 國立中興大學 === 企業管理學系所 === 107 === Social media has become an important platform for people to communicate and cooperate in life. Social media is inseparable from our daily lives. In addition to personal usage, more and more companies apply social media to acquire the information and knowledge pr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xm869e |