The relationship between Brand Personality and Souvenir Purchase Intention
碩士 === 國立中興大學 === 企業管理學系所 === 107 === As companies compete closely in the market, people’s interest in brands has been increasing. Brand personality is a very important dimenssion in brand recognition because a strong brand personality makes the brand difficult to be imitated and brings value of mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hgq46n |