The Effect Of WOM And Promotion Of Sales On Online Marketplaces

碩士 === 國立中興大學 === 企業管理學系所 === 107 === Nowadays, more and more consumers prefer to purchase a wide variety of goods (food, electronics, clothing etc) on the internet in order to save time and money. Thus the e-commerce industry of the online marketplaces has bloomed over the recent years. Previous re...

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Bibliographic Details
Main Authors: I-Chi Lin, 林宜錡
Other Authors: Mei-Ting Tsai
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/28kdce