The effect of consumer ego depletion on buying behaviors in time-limited-promotional situation
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === In the era of competitive e-commerce market, timed-limited promotions exist in almost every e-commerce platform. MOMO launches five timed-limited promotions every day, while SHOPEE has four. Even book e-commerce platform, book.com launches the time-limi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y3mpec |