The Application of Conjoint Analysis on Consumer Preference for Mobile Payment
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === As the mobile payment services in the market have sprung up, it is important that business managers grasp this trend to build up competitive advantage for firms. This study aims to offering marketing strategy suggestions for mobile payment service provi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m978fh |