Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci

Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107

Bibliographic Details
Main Authors: Kuo, Hsiao-Tzu, 郭效慈
Other Authors: Wu, Lei-Yu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/nxzh4g
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spelling ndltd-TW-107NCCU57350362019-07-13T03:36:28Z http://ndltd.ncl.edu.tw/handle/nxzh4g Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci 以策略行銷4C探討精品產業之行銷策略—以Gucci為例 Kuo, Hsiao-Tzu 郭效慈 碩士 國立政治大學 企業管理研究所(MBA學位學程) 107 Wu, Lei-Yu Kuo, Xiao-Ling 巫立宇 郭曉玲 2019 學位論文 ; thesis 57 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107
author2 Wu, Lei-Yu
author_facet Wu, Lei-Yu
Kuo, Hsiao-Tzu
郭效慈
author Kuo, Hsiao-Tzu
郭效慈
spellingShingle Kuo, Hsiao-Tzu
郭效慈
Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci
author_sort Kuo, Hsiao-Tzu
title Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci
title_short Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci
title_full Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci
title_fullStr Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci
title_full_unstemmed Marketing Strategies of Luxury Industry Analysis with Strategic Marketing 4C Frame: A Case Study of Gucci
title_sort marketing strategies of luxury industry analysis with strategic marketing 4c frame: a case study of gucci
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/nxzh4g
work_keys_str_mv AT kuohsiaotzu marketingstrategiesofluxuryindustryanalysiswithstrategicmarketing4cframeacasestudyofgucci
AT guōxiàocí marketingstrategiesofluxuryindustryanalysiswithstrategicmarketing4cframeacasestudyofgucci
AT kuohsiaotzu yǐcèlüèxíngxiāo4ctàntǎojīngpǐnchǎnyèzhīxíngxiāocèlüèyǐgucciwèilì
AT guōxiàocí yǐcèlüèxíngxiāo4ctàntǎojīngpǐnchǎnyèzhīxíngxiāocèlüèyǐgucciwèilì
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