Exploring City Marketing Strategies, Framing Analysis and Organizational Culture: Using the Taipei 2017 Universiade as the Case Study
碩士 === 國立政治大學 === 廣播電視學系 === 107 === The main purpose of this study is to explore strategies for city marketing of Taipei Universaide, and how Taipei Universaide organizing committee (TUOC) framing their own promotion campaigns. Another main research question is: in what way do the organizational cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62v6xy |