Analysis of Influencing Factors of YouTubers on Consumers’ Purchase Intention
碩士 === 國立政治大學 === 資訊管理學系 === 107 === In recent years, the Internet celebrity has played an important role in our society. YouTubers spring up like mushrooms. Theynot only have been followed by many young people, but their views and opinions on goods or services in the film also deeply influence peop...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b6rf77 |