Ensemble learning for customer retention prediction in online retailing

碩士 === 國立政治大學 === 資訊管理學系 === 107 === Customer retention plays an important role in customer relationship management. In order to reduce the cost of communicating with customers and avoid over-marketing, capturing customer retention has become the key to online retail operations. This research attemp...

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Bibliographic Details
Main Authors: SHE, XIN-LING, 佘欣玲
Other Authors: Chuang, Hao-Chun、Chou, Yen-Chun
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/35kn5s