The influence of video marketing on consumer behavior:A case study of cosmetic products

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === Facebook publisher Zu Kebo said that by 2018, 90% of content marketing will come from video, and according to statistics, people will increase their shopping desire by 1.6 times after watching videos, and 64% of consumers begin shop online. More than 51%...

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Bibliographic Details
Main Authors: Liu, Ya-Fen, 劉雅芬
Other Authors: 尚孝純
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/whja44