Innovative Localized Marketing Strategy of Whiskey in Taiwan— Case Study: The Macallan Single Malt from 2002 to 2012
碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 107 === In early 1991, under the threat of section 301 action by the U.S. producers, Taiwanese authorities opened the market to imports of distilled spirits, causing many international spirits brands to move into the Taiwan market. This research focuses on ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p442b |