How to build long relationships with key accounts for traditional industry players: the case of dyeing and finishing plant S company in textile industry

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === Under the influence of globalization and market liberalization, textile manufacturers are no longer only threatened by local competitors, but also face challenges from all over the world. In order to survive in this highly competitive market, traditional...

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Bibliographic Details
Main Authors: Chou, Shu-Jen, 周淑珍
Other Authors: Wu, Lei-Yu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/r82ur5