Global Touchdown: The role of social media and soical capital in transmitting American football in Chinese societies

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === American football is the most favorite sport in USA. However, football is not a popular sport in the world. NFL (National Football League) have less interest on promotion than NBA (National Basketball Association). Recently, football become more popular in...

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Bibliographic Details
Main Authors: Chan, Cho-Kit, 陳祖傑
Other Authors: Liu, Chang-De
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/6wtqev