How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.

How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107

Bibliographic Details
Main Authors: Chiang, Chien-Ying, 江芊穎
Other Authors: Chang, Ching-Ching
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/33673k
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spelling ndltd-TW-107NCCU53750382019-08-27T03:42:56Z http://ndltd.ncl.edu.tw/handle/33673k How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement. 閱聽者與電視劇角色的擬社會互動如何影響角色後續品牌代言的效果 Chiang, Chien-Ying 江芊穎 碩士 國立政治大學 傳播學院傳播碩士學位學程 107 Chang, Ching-Ching 張卿卿 2019 學位論文 ; thesis 76 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107
author2 Chang, Ching-Ching
author_facet Chang, Ching-Ching
Chiang, Chien-Ying
江芊穎
author Chiang, Chien-Ying
江芊穎
spellingShingle Chiang, Chien-Ying
江芊穎
How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
author_sort Chiang, Chien-Ying
title How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
title_short How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
title_full How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
title_fullStr How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
title_full_unstemmed How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
title_sort how does parasocial interaction between audience and tv drama character affects the effect of the character’s follow-up celebrity endorsement.
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/33673k
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