How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33673k |