How does Parasocial Interaction between audience and TV drama character affects the effect of the character’s follow-up celebrity endorsement.

• Main Authors: Chiang, Chien-Ying, 江芊穎
• Other Authors: Chang, Ching-Ching
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/33673k

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107