Production and marketing of female TV talk shows - a case study of \"She Says\"

• Main Authors: Zhang, Xia-Wei, 張霞蔚
• Other Authors: Zheng, Zi-Long
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/24ua98

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === Based on the participation observation method, this study observed the planning, production, broadcasting and promotion of the new female TV talk show “She Says” in 2019. The results show that the program has the following features: 1. Planning -- the audience is clearly separated and targeted, which is Middle-aged woman. Focusing on a single theme, the program is mainly about life. The style of the program is clear, and positive energy is conveyed through the dialogue between hosts and guests. The guests be considered to be invited match the program’s style and theme. Script design meets audience needs. 2. Production and broadcast -- pay attention to the confirmation of details before recording. When working in the studio, CTS fully cooperates with other manufacturing units. Post-production mainly considers the pace of the program. 3. Publicity -- the press conference focuses on “famous celebrity”. The press release was vivid and explosive. The trailer shows great content. New media maintain community interaction. In addition, the program is sponsored by corporations. Therefore, the program content must be linked with corporate's image and beauty product's promotion and good hygiene education so as to play the role of corporate social responsibility.