An exploration of game streamers\' fan pages: effects of sexual appeals and self-disclosure posts on engagement rates through parasocial interactions

碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === With the prevalence of social media and streaming technology in the game streaming industry, more and more women have devoted to this industry. However, gaming advertising tends to stereotypes women, and this phenomenon limited female game streamers' c...

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Bibliographic Details
Main Authors: Chen, Huai-yu, 陳懷瑜
Other Authors: Chang, Ching-ching
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/r2qwuk