An exploration of game streamers\' fan pages: effects of sexual appeals and self-disclosure posts on engagement rates through parasocial interactions
碩士 === 國立政治大學 === 傳播學院傳播碩士學位學程 === 107 === With the prevalence of social media and streaming technology in the game streaming industry, more and more women have devoted to this industry. However, gaming advertising tends to stereotypes women, and this phenomenon limited female game streamers' c...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/r2qwuk |